Porduct of the Year is a great advantage for both consumers and producers. The seal reflects the consumers’ opinion, and global experience shows that it is seen as a quilification.

The logo makes decision-making in shopping easier and also lifts the producer to the level of the best product innovators.

 

The logo

  • is based ont he consumers opinion
  • helps in decision-making when shopping
  • reflects quality and credibility
  • strategic and marketing tool in the hands of the producers
  • differentiates the product from the rest
  • implies growing sale rates
  • it sketches out the recent consumer trends

 

 

International instances show that the winning product often gets leading advantage on the market.

 

In France the average sale rate increase of the winning products in 2008 was 25,6%.

Dividing into different parts:

 

  • food and beverage: 25,66%
  • domestic products: 36,5%
  • lotions and beauty products 10,66%

70% of the winning products of 2008 are still to be found on the selves.

The logo was exceptionally helpful for brand new products.