• 90 percent of the winners applies multiple times for the programme
  • Since 1988 Unilever has participated with more than 40 brands and 150 products
  • L’Oréal has applied it’s 40 brands and 100 products since 1992
  • Procter & Gamble is a member since 1993 with 40 brands and 200 products

Pantene Pro-V (Procter & Gamble)

  • the first campaign from Great Britain
  • Integrated campaign included TV, Print, In-Store, Packaging and PR elements
  • Increased sales by 120%, published by P&G in a brochure for Wella System Professional

Herbal Essences (Procter & Gamble)

 

  • Campaign included TV, Packaging and In-Store
  • Increased sales by 135%, published by P&G in a brochure for Wella System Professional

According to statistics from Australia POY delivers measurable results, and 90% of the winners enter again the following year and 44% even increase their number of entries. A story of success from 2010:

Nurofen painkiller

sale rates increased by 22% compared to the previous 9%

„We are proud that with the renewal of our product we could meet real consumer requirements.”