Case studies
- 90 percent of the winners applies multiple times for the programme
- Since 1988 Unilever has participated with more than 40 brands and 150 products
- L’Oréal has applied it’s 40 brands and 100 products since 1992
- Procter & Gamble is a member since 1993 with 40 brands and 200 products
Pantene Pro-V (Procter & Gamble)
- the first campaign from Great Britain
- Integrated campaign included TV, Print, In-Store, Packaging and PR elements
- Increased sales by 120%, published by P&G in a brochure for Wella System Professional
Herbal Essences (Procter & Gamble)
- Campaign included TV, Packaging and In-Store
- Increased sales by 135%, published by P&G in a brochure for Wella System Professional
According to statistics from Australia POY delivers measurable results, and 90% of the winners enter again the following year and 44% even increase their number of entries. A story of success from 2010:
Nurofen painkiller
sale rates increased by 22% compared to the previous 9%
„We are proud that with the renewal of our product we could meet real consumer requirements.”